✨The Communication Book

In daily life and social relations, a very important activity or operation, often carried out when dealing with problems arising between two parties (bilateral) or parties (multilateral) is "negotiation" - in folk language, "consultation", "agreement", even "bargaining" - with many levels, formal and informal, and different manifestations, from civil to political, economic, diplomatic, cultural... In terms of common meaning, "negotiation" can be understood in the most general way as, the participating parties listen to each other's arguments, evidence, explanations, analyze, agree or reject the arguments of the other side to finally reach an acceptable compromise related to the topic raised. In the event that there is no concession or agreement, the negotiation temporarily falls into a deadlock and requires the parties to continue to make efforts to take measures to re-start the process that has begun, if they want to achieve any results. . Thus, negotiation always requires general principles and necessary specialized skills, and a good negotiator is someone who uses knowledge as well as principles, negotiation skills smoothly, flexibly, and effectively to convince the other party and protect his interests. If you do not grasp the principles and skills of negotiation, there will certainly be little chance of gaining the initiative to steer the negotiation. Of course, much depends on the factors, but from the perspective of including the art of Understanding the position and force   in the predetermined direction to a desired destination. The outcome of the negotiation also depends quite a lot on the "periphery" as the foundation and driving force for it, but in q. application, negotiation is an Art - including the technique, control, regulate your own emotions, understand your letter, at the same time grasp the emotions, psychology of the other side - understand the position, weaknesses, intentions, attitudes of the other side (". the other knows me") to persuade the other side to achieve. a certain goal. The history of international relations of Vietnam or, the world also records the names of professional negotiators. amateurs who demonstrate the level of the art of negotiation, have a decisive influence on the situation of relations between the two sides or of the region or the world level, respected and studied by both contemporaries and future generations.   Now, in the hands of readers is the book titled "International Negotiation Textbook" by author Ton Sinh Thanh, former Ambassador Extraordinary and Plenipotentiary of our country to the Republic of India. As a professional diplomat with many years of experience in the country's diplomatic sector, the author has collected a remarkable amount of knowledge, combined with his own extremely rich practical experience to write serious works with a high content of intellectual content, such as this book                    

An explosive exposé of Samsung that "reads like a dynastic thriller, rolling through three generations of family intrigue, embezzlement, bribery, corruption, prostitution, and other bad behavior" (The Wall Street Journal). Longlisted for the Financial Times

The ability to negotiate a deal. Confidence to oversee staff. Complete, accurate monitoring of expenses. In today's business world, these are must-have skills. But all too often, comprehensive business books turn the important details of

Ask for More An instant Wall Street Journal bestseller and "a joy to read" (Douglas Stone and Sheila Heen, authors of Difficult Conversations), Ask for More shows that by asking better questions, you get better

THÔNG TIN SÁCH Loại bìa: Bìa cứng Số trang: 208 Kích thước: 184 x 124 x 20 (mm) LEARN THE TECHNIQUES YOU NEED TO COMMUNICATE BETTER AT WORK AND HOME'Communication is a bit like love

Forget about the hard bargain. Whether you’re discussing the terms of a high-stakes deal, forming a key partnership, asking for a raise, or planning a family event, negotiating can be stressful. One person makes a

HBR Guide to Making Every Meeting Matter (HBR Guide Series)

Never Split The Difference THE HUGE INTERNATIONAL BESTSELLER A former FBI hostage negotiator offers a field-tested approach to negotiating - effective in any situation. 'Riveting' Adam Grant 'Stupendous' The Week 'Brilliant' Guardian ____________________________ After a stint policing the